Brand Comparison · Live Data
Data as of July 9, 2026 · 104 Azimut / 60 Princess active SoFla listings
By Charles Garland, Licensed Yacht Broker
Azimut and Princess are two of the most prominent European production motor-yacht builders — Italian and British respectively — and among the deepest-inventory brands in the South Florida brokerage market. The side-by-side below is computed from live South Florida brokerage inventory in the IYBA MLS feed as of July 9, 2026 — every figure is drawn from active listings, not estimates. Brand facts are verifiable heritage and build characteristics; which brand is right for you is a judgment we leave to Charles, not the page.
| Metric | Azimut | Princess |
|---|---|---|
| Active South Florida listings | 104 | 60 |
| Asking price range | $249,000 – $19,500,000 | $389,000 – $5,895,000 |
| Median asking price | $1,199,000 | $1,790,000 |
| Median price per foot | $20,900 | $27,500 |
| Length range (LOA) | 42 – 118 ft | 35 – 95 ft |
Azimut
104 active SoFla listings · models available
105, 36 METER, 36 Meter, 45 Atlantis, 46, 46 Flybridge MY, 50 FLY, 50 Flybridge
Princess
60 active SoFla listings · models available
23M, 58 Flybridge, 60 Flybridge, 60 Flybridge Motor Yacht, 64, 68 Flybridge, 78, 85 Motor Yacht
Verifiable heritage and build facts — not quality or resale judgments.
Azimut
Origin
Italian
Heritage
Founded 1969 (Avigliana, Turin); part of the Azimut-Benetti Group.
Build
Series and semi-custom production
Type
Flybridge and sport motor yachts.
Princess
Origin
British
Heritage
Founded 1965 in Plymouth, England.
Build
Production
Type
Flybridge, V-Class sport, and motor yachts.
There is no single "better" brand between Azimut and Princess — the right choice depends on your size and budget needs, how and where you'll cruise, layout preferences, and how much resale matters to you. Both are established names with active South Florida markets, as the numbers above show.
Charles Garland, a licensed yacht broker in South Florida, can walk you through condition, resale trends and fit for both brands in today's market — and pull a comp-based valuation on any specific vessel you're weighing.
More: Florida yacht market report, yacht buyer’s guide, search all listings. Other comparisons: Sunseeker vs Princess, Viking vs Hatteras.